Listen to today’s podcast: https://podcasts.apple.com/us/podcast/silk-logic-small-business-daily/id1841930957
Small Business Daily Podcast
Today’s podcast episode was created from the following stories:
SearchKings launches TV advertising offering built on Comcast’s Universal Ads API
Source: Financial Post | Author: Business Wire | Date: October 16, 2025
SearchKings introduced SKTV, giving small and mid-sized service businesses zip code-level TV ad targeting and integrated performance reporting by building on Comcast’s Universal Ads API. Early trials show meaningful results like lower cost per lead and higher lead volume, with no initial production costs and creative handled end-to-end. For SMBs, this levels the playing field with access to premium TV inventory, measurable outcomes, and budgets that match local goals.
The AI-powered hotel upsell: turning every channel into a revenue generator
Source: Hospitality Net | Author: Henri Roelings and Karen Stephens | Date: October 16, 2025
This piece explores how AI is transforming hotel upselling with predictive analytics, real-time guidance, dynamic pricing, and ethical data practices. By orchestrating email, SMS, and voice channels and surfacing the next best offer at the right time, hotels can boost revenue without sacrificing guest experience. The takeaway for operators: invest in clean data, cross-channel automation, and guardrails that build trust.
FreshBooks and Affirm partner to bring buy now, pay later options to small business owners
Source: Financial Post | Author: GlobeNewswire | Date: October 16, 2025
FreshBooks is integrating Affirm’s pay-over-time options directly into invoices for U.S. and Canadian customers, offering approved clients biweekly or monthly plans with transparent terms and no late fees. For service-based SMBs, BNPL can increase win rates, average order values, and customer loyalty. It’s a practical move that aligns billing with how clients prefer to pay—without adding complexity at checkout.
7 ad tech veterans who have founded their own AI startups
Source: AdExchanger | Author: Joanna Gerber | Date: October 16, 2025
Ad tech leaders are launching AI-first companies spanning CTV ad creation, data refinement, automated ad ops, brand agents, contextual classification, collaborative media-buying rooms, and real-time analytics orchestration. The common thread is using AI to eliminate bottlenecks—speeding creative, simplifying workflows, and translating data into decisions. For marketers and publishers, this wave promises faster time to value and more precise, privacy-conscious targeting.
Indonesia eases trade rules to boost MSME exports
Source: ANTARA News | Author: Not specified | Date: October 16, 2025
Indonesia’s updated Trade Minister Regulation No. 16 of 2025 streamlines import policies, licensing, and digital trade services to help MSMEs expand exports amid global uncertainty. Programs like UMKM BISA Ekspor support product curation, buyer matching, and training, recognizing MSMEs’ outsized role in GDP and export contribution. The reforms aim to improve competitiveness, financial inclusion, and logistics so small businesses can plug into global value chains.
Together, these stories spotlight how technology and policy are reshaping growth levers for small businesses—democratizing premium TV ads, embedding flexible payments into invoicing, and using AI to sharpen personalization and efficiency. From hotel upsells to ad ops automation and national trade reforms, the clear theme is access: simpler tools, smarter data, and smoother paths to customers at home and abroad. That’s a powerful playbook for Main Street owners looking to compete and win.
