Listen to today’s podcast: https://podcasts.apple.com/us/podcast/silk-logic-small-business-daily/id1841930957
Small Business Daily Podcast — October 15, 2025
Welcome back! “Today’s podcast episode was created from the following stories:” Each one brings practical insights for small business owners, marketers, and operators looking to work smarter, reach customers, and grow.
Making AI actually work: a CMO’s guide to scaling AI across the organization
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Author: Loreal Lynch | Date: Not provided
CMOs are moving from AI experimentation to orchestration—embedding AI into workflows with governance, training, and clear KPIs. The piece outlines how to codify use cases, invest in domain-specific tools and agents, and align marketing, IT, legal, and ops so AI delivers measurable business outcomes instead of one-off wins.
ChatGPT for business leaders: the dos and don’ts
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Author: Aytekin Tank | Date: October 14, 2025
Leaders should use ChatGPT as a Socratic-thinking partner and final copy editor—but never copy-paste outputs, always fact-check, and don’t outsource empathy-heavy feedback. The takeaway: let AI handle the tedious work so you can show up with clarity, credibility, and human judgment.
Small businesses share cost burdens to get ahead
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Author: Not specified | Date: October 14, 2025
When disaster strikes, collaboration can keep a business alive. This story highlights owners who share resources—like spare kitchen space—to manage costs, maintain operations, and turn setbacks into community-driven momentum.
Unity hires Chris Feo as its new SVP of programmatic
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Author: Allison Schiff | Date: October 14, 2025
Unity is ramping up programmatic brand advertising in gaming, tapping a deep pool of first-party data from player interactions and partners like Experian and Roku via its Audience Hub. With Chris Feo at the helm, the push aims to deliver the audience targeting and measurement brand marketers expect across mobile games, CTV, and the open web.
The complete social media guide to Restaurant Week marketing
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Author: Raegan Hedley | Date: October 14, 2025
With consumers—especially Gen Z—searching social first, restaurants can turn Restaurant Week into repeat business through clear goals, buyer personas, content pillars, booking links, and UGC. The guide covers pre-event hype, real-time engagement, and post-event follow-up with offers and analytics to keep momentum rolling.
Eye on small business: KDD Marketing
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Author: Jeremy Wayne | Date: October 14, 2025
KDD Marketing evolved from a design shop into a full-service agency centered on long-term marketing partnerships—acting as clients’ external marketing department with an average tenure of 54 months. Founder Katy Dwyer shares how the firm prioritizes its own marketing, expands multiskilled talent, and updates its web presence to match strategy.