The New Age of TV Advertising: Powered by AI
Not long ago, the idea of small and medium-sized businesses (SMEs) making their own TV commercials seemed like a distant dream. High production costs and complex processes put TV ads far out of reach for most. But recent news from Marketing Week shows that times are changing fast.
Thanks to advances in generative AI, any business can now create professional looking ads—without breaking the bank. If you’re a business leader, marketer, or entrepreneur, this leap matters now more than ever. Speed, budget, and creativity are no longer hurdles reserved for major brands. In today’s fast-paced markets, those who seize AI’s potential early can boost brand visibility and open dramatic new growth opportunities.
AI Levels the Playing Field: What’s Changing?
In 2025, more than half of all marketers were already relying on AI tools to generate content for their brands. And the percentage of TV, social, and online video ads made (or enhanced) using AI jumped from 22% in 2024 to 30% in 2025. This trend is only set to grow, with some estimates placing it at nearly 40% by next year.
- Major brands like Coca-Cola have showcased what AI advertising can do, blending technical precision and storytelling for global campaigns.
- Real-world SMEs—like Spirit Studios—are using AI to efficiently create eye-catching ads, engaging audiences on a budget.
- Lower barriers: Companies once priced out of TV are now finding it affordable to share their story on air, as seen with March Muses’ festive campaign.
These changes mean new doors are opening for brands of all sizes—especially those keen to make a mark in competitive markets.
Strategic Takeaways: Practical Moves for Business Leaders
AI isn’t just about novel technology; it’s reshaping business strategy. Here’s how you can make the most of it:
- Budget focused on impact: With AI, businesses can dedicate more budget to buying effective ad placements rather than spending it all on production.
- Speed to market: Campaigns that once took months now can be turned around in weeks, allowing brands to react swiftly to trends or seasonal opportunities.
- Creative empowerment: AI enables both seasoned creatives and business owners with little technical know-how to experiment, test ideas, and refine messages.
- Process optimization: Automate repetitive editing, script-writing, or localization tasks so your team can focus on strategy and differentiation.
At Silk Logic, we help our clients identify the smartest places to deploy AI, from process automation to custom creative solutions—making sure benefits translate into real-world outcomes.
Balancing Innovation with Responsibility: Ethics and Challenges
AI in advertising isn’t without risks. Recent cases—such as problematic image generation—remind us that ethical boundaries must be respected. Here’s how forward-thinking businesses are managing potential pitfalls:
- Keep human oversight: Use AI as a creative tool but retain expert supervision for quality, compliance, and brand safety.
- Choose the right style: Avoid ‘uncanny valley’ images by favoring stylized animation or creative visuals, as brands like Coca-Cola and March Muses have done.
- Stay compliant: Particularly in regulated industries, human review is essential to ensure ads meet strict standards.
- Act transparently: Be open with audiences about AI use, building trust rather than suspicion.
The takeaway? Blend AI with human judgment. This keeps creativity high while reducing risk, making your business a trustworthy innovator.
Why Early AI Adopters Have the Advantage
Brands that start adopting AI now are setting themselves up for long-term success. TV remains the medium with the strongest return on investment—delivering over five times payback for every pound spent. As digital platforms and connected TV grow, cost-effective production with AI unlocks even greater reach and targeting.
Even broadcasters are eager to develop new revenue streams by serving a wave of SMEs. But navigating the world of TV—and AI tools—can feel overwhelming if you’re new to advertising. That’s why strategy, support, and clear communication are vital parts of the journey.
Getting Started: Your Next Steps to AI-Ready Advertising
AI advertising isn’t just a passing trend—it’s changing how brands grow, compete, and connect with audiences. If you want your business to thrive, now is the time to ask:
- What part of our marketing workflow could AI streamline or enhance?
- How can we ensure our use of AI is both ethical and effective?
- Do we have the right roadmap to adopt AI safely and strategically?
At Silk Logic, we provide tailored AI roadmaps, process improvement consulting, and custom AI solutions so you can unlock these opportunities—no matter your company’s size or sector. Explore our AI strategy services to see how we can help future-proof your business and make your message stand out, both on TV and beyond.
Ready to Explore?
The businesses embracing AI in advertising today will set tomorrow’s standards for creativity and growth. Are you prepared to lead—or will you watch from the sidelines?
